About Us

Our Mission

Collecting money is the reason I'm not starting another team.

When we heard that from a passionate coach who managed a successful club team, we realized that collecting team dues is a major problem in competitive youth sports.

We started Groundwork to take the grind out of collecting team payments so coaches and team organizers can focus their undivided attention on what matters most: the athletes.

We believe competitive youth sports helps players become better people by building character, teaching sportsmanship and developing a work ethic. This foundation helps them achieve their goals in life. The mission of Groundwork is to help youth athletes get the most out of this opportunity by freeing up coaches from the busywork of team finance.

Meet us

Our Team

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Bill Lennon

Co-founder & CEO

Bill is a high-tech entrepreneur passionate about using technology to make the world a better place. He's a graduate of Berkeley's Haas School of Business and also holds advanced degrees in engineering and science. He wrestled in his youth and helped his team win the California State Championship.

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James Bergeron

Co-founder & Executive Chairman

James is a serial entrepreneur and veteran of Silicon Valley. He's the Founder and Managing Partner of 108 Partners and was previously CEO of First to File (acquired by CPA Global) and Maverick Enterprises, Inc. James holds an MBA from Harvard Business School and is a trustee of Bryant University. He's an enthusiastic volleyball, soccer and baseball team dad.

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Aaron Simkin

Product & UI/UX

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Mike Tsui


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Kevin Woodley

Business Development

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Coach Pini

Groundwork Evangelist