Aaron Simkin

Director of Product & UX
Aaron has over 20 years of experience designing and building innovative and intuitive software products. Prior to Groundwork, Aaron served as Global Head of Software User Experience for CPA Global, and prior to that as Director of Product at First to File. In 1997, he co-founded, Mental Models Inc, a Silicon Valley based UX design and spent 15 years helping to bring highly usable software products to industry leaders like Fujitsu, Novell, Taleo and Avaya. He holds a BS in Marketing & Economics from the University of Pennsylvania.